Almost all B2B marketers currently tout video as the most valuable content format to improve customer engagement and conversions, especially when it’s about social media. However, you know many things may need to be corrected even after taking care of your audience’s social media video content production.
So, what more can you do to promote your B2B brand better?
Producing videos is challenging enough, but ensuring that your content resonates with viewers for the right reason is more challenging than it is. Social media video content for your business must be engaging, open, creative, and timely.
We’ll demonstrate which social media video content you can utilize for your B2B business to drive more traffic.
5 Distinctive Ways For Better Promotion Of Your Business
32% of companies use video for sales, and 30% of marketers consider video a more crucial component of their plan than their website (source). Whatever your aim is, whether more customer engagement or better brand awareness, the following five social media video content production ideas can benefit your business.
- Live video
The emergence of live video has been one of the most significant developments in social media recently. Because almost every social media platform already has a built-in live streaming facility, you can post a live interview or Q&A session.
Live interviews are worthwhile for expanding your social media networks. The persons you interview promote your videos on their social media platforms and distribute the content, increasing the number of views and followers you receive.
Also, your responses in a live Q&A video may persuade a viewer who isn’t yet a buyer but is interested in your product or service. Make sure that whoever is in the live video giving answers to the audience must be an expert from your industry.
- Clips from a webinar
One of the most popular B2B marketing strategies for generating leads and turning registrations into customers is webinars. However, since webinars are live, they have a limited lifespan. Also, they may be boring videos. So how can you utilize webinars to be attractive?
In this case, sharing the recordings can be helpful. More precisely saying, you can trim webinar recordings into shorter bits and post them on social media. Your followers will be interested in this content and learn what they need to include by not attending. To encourage more registrations, share a link to your upcoming webinar in the description.
- Tutorial and explainer video
Social media is one of the first places B2B professionals seek answers when something goes wrong, or someone needs a question answered. According to statistics, 52% of people watch more than two instructional or informational videos weekly (source). It shows how potential tutorials or explainer videos are.
You need to identify your audience’s issues and provide them with the right solutions through some narrative. This kind of video content is an effective method where you can demonstrate precisely how to use a product or service your company offers.
- Company culture video
Company culture videos establish trust with your audience by demonstrating that there are actual faces behind spinning the wheel of your company.
It would be best if you emphasized an essential element of your team’s culture to accomplish this. This could range from a member’s personal experiences working for your business to something fun, like an engaging team-building activity.
B2B branding might occasionally come out as more severe and product-focused than businesses in other industries. However, this type of video ensures people understand the organisation’s and its people’s values.
- Testimonial video
The best approach to provide social proof of your product or service on social media is through customer testimonials.
79% of individuals say they’ve seen a video testimonial to have a better understanding of a business or its goods and services. In addition, after watching a video testimonial from a client, 2 out of 3 respondents said they would be more likely to make a purchase (source).
See – how effective these videos are! Alternatively, you may also request that a client make a short testimonial for you.
Making social media videos isn’t as time-consuming or expensive as you continue to learn more. Before you begin, consider your company’s objective, your target audience, and how you will approach the video. However, collaborating with a well-known social media video content production company seems worthy to reflect your distinctive brand voice.
