Google knows very well that customers want quick solutions and prefer nearby solutions. That means more people would make searches looking for brands in their city. Google came up with a series of algorithm updates to promote local brands to accommodate their needs. Now, brands need to optimize their sites to help people find them easily. Here are some tips for brands to get ahead of competitors in local rankings.
Analyze the Traffic to Create Better Content:
Analyzing the traffic your keywords receive will give you more insight into what works and what does not. Through Google Analytics, you can monitor how the search terms in the content are performing. You will see that some content is already ranking higher. By studying what makes them rank higher, you can create similar content for visibility in local searches. Get website design services from a website designing company to help you optimize for local keywords.
Google Analytics also tells you areas to avoid for your content marketing. For some reason, people are not interested in this type of content. You can stop writing about these topics and throw your effort around perfecting the content already performing well. Work with a website designing company in India to create landing pages for the target location.
By analyzing traffic, you can spot pages ranking on the second page of the SERP. With minor changes, you can rank these posts on the first page. A website designing company will help you target low-hanging fruit keywords.
You can also use analytics to inform your content marketing strategy. If you struggle with coming up with topics to write about, Analytics will help you find related content. Writing about related content will also give you a traffic boost. Work with a web development company Delhi for an attractive content layout.
Optimize for Zero Click Results:
Usually, people type in the Google search bar to get what they want. Then they would click one of the links on the SERP. But this is changing, as people prefer to receive their requested information in small boxes above the rankings list. To get information about definitions, currency rates, and timezones, people prefer answers without clicking a link. So, businesses should focus on getting featured for rich results today.
Zero click results come in many forms. These results provide instant information to people who cannot afford to spend much time doing the research. Here are some types of rich results:
● Featured Snippets
● Instant answers that solve user queries briefly
● Knowledge Graphs
● Images and videos that provide quick information
● Product Pricing
● Maps and local pack.
Featured Snippets are the most common form of zero-click results. Brands can get a lot of exposure if they get their content featured for snippets. To get featured, brands must first identify the search terms their target audience is using. These are phrases people use in everyday life. So, brands must identify phrases popular in the local city and write content to solve customer problems.
Customers might be looking for specific information. Brands can address these topics by using lists and tables in their content. The tables and lists must be long enough so that they will get Google’s attention. Another way to get featured for snippets is by answering the most common questions in the FAQ section. FAQs help brands get featured for rich results and also boost the rankings.
Track Brand Mentions:
Link building is necessary to get featured on the first page in local searches. There are several ways to get links. That involves doing guest posts and creating quality posts with rich data that other bloggers find helpful. When trying to get links, you should not overlook mentions about your brand.
Sometimes other brands make mention about your brand but fail to add links. You can explain to them the value your link would bring to them. Tell them that the link would increase their customer experience and help them do effective research. They will not hesitate to give you the link. In this way, more people will visit your site. They could also visit your physical store, which gets you more foot traffic and more sales.
Choose GMB Business Categories Wisely:
Business Categories in GMB listings are a ranking factor. To appear in local searches, you have to pick the right categories that best describe your business.
Google allows you to pick ten categories. One can be the primary category and the rest secondary categories.
Although there are 3000+ categories, you should not pick more categories to define your brand. The primary category has more weightage in local rankings. For secondary categories, Google recommends that you keep them as few as possible. One primary category and three secondary categories are ideal, beyond which you could lose the opportunity for local rankings.
There are hundreds of categories, and you could feel overwhelmed. So, keeping an eye on your competitors in the same industry will help you choose the right ones. You should also ensure that the categories you pick have a large search volume. Work with a web development company Delhi to help you achieve the best in the industry. In addition, make sure that those categories will help you highlight products that bring you more revenue.
