Getting feedback from customers has always been one of the best business practices because you get crucial insights into improvement areas, which further helps you improve the quality of your products and services.
Companies that do not take feedback seriously always face low customer turnover and poor brand image. Their business rivals take this as an opportunity to gain the upper hand and expand their customer base.
Positive and negative customer feedback plays a crucial role because good reviews tell you what makes your brand different from others. In contrast, negative ones shed light on the hidden problems of your products and services.
Let’s learn how you can collect customer feedback with the help of missed call alert service:
❖ Learn about customers’ opinions via SMSes
You can encourage your customers to participate in opinion polls and feedback surveys with a missed call alert service. You can expect high participation because customers don’t have to pay even a single penny to interact with your brand.
They need to give a missed call alert to receive a swift SMS, and it is most likely that they will respond to your feedback collection surveys. Customers, especially those who belong to Generation Y and Z, prefer to engage with brands over text messages rather than a lengthy call.
In case you’re looking for a missed call alert service provider that offers catchy and easy-to-remember phone numbers, you can connect with Knowlarity.
❖ Get customer feedback through an interactive IVR menu
Another benefit of investing in a missed call service is letting customers communicate with an Interactive Voice Response (IVR) system.
The IVR can do wonders for your business because when customers get an easy-to-understand IVR menu that lets them give feedback regarding particular products or services, they are more likely to provide constructive feedback.
All your customers need to do is give a missed call to receive a call from your business side. Instead of interacting with a human representative, your customers will get to speak to an automated voice, which will give them a menu configured by you. Regardless of which option gets chosen, you can easily record customers’ inputs to learn how well your products and services meet their expectations.
❖ Let customers share their feedback via a USSD menu
Another way to collect customer feedback successfully is to use missed call alert service to give a USSD (Unstructured Supplementary Service Data) menu. Again, your customers don’t have to be involved in a conversation with a human representative, as all they need to do is give a missed call to get a USSD menu in return. This menu will be configured as per your instructions.
Customers get relatable and easy-to-understand options over a USSD session, which helps them instantly share their feedback. This is why a USSD interaction seems the best option for conducting customer surveys and polls.
Apart from this, a USSD menu can be used for appointment booking and services.
So, connect with a trustworthy missed call service provider such as Knowlarity right away.
Conclusion
In this customer-driven world, it is important to take each feedback seriously to sustain in the hyper-competitive market. This is applicable for all kinds of businesses because customers hold the power to make or break a brand. We have seen many instances where customers share their displeasure on social media, which puts a brand in a spot of bother. For example, customers frequently use Twitter to praise or criticize brands. Therefore, it is significant to avail a missed call alert service from a renowned provider such as Knowlarity to keep collecting feedback from customers without getting on their nerves.
