The goal of Ombori, founded by Andreas Hassellof, is to provide a digital experience in a physical space. The Ombori Grid, for example, can be used by retailers in their brick-and-mortar locations, to help people buy what they need through the use of digital means. Customers won’t have to stand in long lines to check out with a sales associate, and they can get product information, as well. It’s much more of an online experience, but they can do it right in the store.
That means customers can pick up their purchases instead of waiting for them to arrive, and they can also focus on getting exactly what they want because they can see the product before they buy. Sometimes, buying online means not quite getting what a customer had hoped for, since it may look different when it comes in. With interactive apps and installations in retail stores, where customers can be in the space and also shop digitally, though, that’s no longer a problem that customers or retailers have to deal with. That makes for a better experience for everyone and can keep customers coming back, according to Ombori’s Andreas Hassellof.
The Ombori Grid is the flagship product of the Ombori company, which started off as a social shopping platform, moved toward mobile apps, and has now been rebranded into the creative, digital company it is today. With so much to offer, Hassellof understands that retailers and customers will both see the value of what his products can provide. Retailers have long been looking for a way to get hold of mobile commerce options that are quick and convenient, and that they can afford to use. The Ombori Grid provides that, so everyone who uses it is able to get value and benefit from the digital/physical combination experience it offers.
A lot of pilot projects came and went for Hassellof and his team, and then the pandemic hit. Everything changed because going to brick-and-mortar stores wasn’t possible for a lot of people. Fortunately, the company was far enough along that their products could still be used in a lot of ways. It’s not just for retailers, but also for healthcare, offices, restaurants, and other types of businesses. Marketing was also a huge part of the equation, as Ombori grew and more companies joined forces with the company. Getting that kind of support was one of the biggest ways Founder Andreas Hassellof was able to keep things moving forward. Being open to opportunities is one of the biggest lessons that Hassellof has learned from all the work that has gone into the company and the product. Additionally, he recognizes the value of timing, because it has the power to make or break something. There are a lot of big goals for the future of the company, with the Ombori Grid taking center stage to provide more value for customers and retailers around the world.
