According to one source, marketing budgets dropped from 11% to 6.4% of total revenue in 2021.
That said, a lot of the firms that lowered their budgets want to increase their spending in 2022. If you’re in this boat, you might want to learn about the best marketing trends in 2022 so that you can get the most out of your money.
This post will cover three marketing ideas that will be big in 2022. If you want your marketing campaigns to deliver a stellar ROI, these trends should help you achieve great things.
Let’s begin!
1. SEO
This might sound like an odd thing to consider as a ‘trend,’ because SEO has been around for a long time.
However, SEO is experiencing a big resurgence because of the privacy updates on iOS. A lot of firms were left in a really bad position following these updates, and so they are now looking to move away from relying on paid traffic.
Following this, a lot of them feel as though SEO is the best way to protect themselves from an event like this in the future.
2. TikTok
TikTok is growing at a rapid pace, and because of this, it is going to be one of the top trends in 2022.
If you want to succeed on TikTok, you first need to understand what counts as ‘good content’ on TikTok.
This is because TikTok content has a particular ‘style’ to it. If you don’t appreciate this, you will not succeed on this platform.
Thus, you should use the platform casually before you use it as a marketing channel. Only then will you have a deep understanding of what does and doesn’t work on TikTok.
3. Branding
Branding is another business marketing trend that is going to gain a lot of traction in 2022.
This is because each sector is experiencing a surge of new entrants. This is mainly down to the rise of e-commerce and the low costs of entering a space.
A lot of the products in these sectors tend to be quite similar, and so the only way firms can compete is by having a better brand.
If you want to build a solid brand for your business, you first need to establish the values that represent your brand. You then need to consider how you will portray these values in your marketing materials.
Of course, this is not an easy thing to do, and so you might want to consider reaching out to a marketing company that offers branding services.
In doing so, you should be able to create a solid brand, even if you personally aren’t a branding expert.
Will You Adopt These Marketing Trends?
In this post, we’ve covered three marketing trends you might want to focus on in 2022.
Note that different trends will suit different businesses. For instance, some businesses might do better with SEO, while others might benefit from TikTok.
Unfortunately, you often have to launch a campaign before you can determine if a channel is good or bad. Thus, you should experiment as much as you can, as this will help you identify the ‘best’ trend for your firm.
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