Is Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO) different from each other? So, the answer is somewhat surprising because when observed, we can all see that both SEO and CRO strategies are more or less similar to each other. In fact, when both SEO and CRO efforts are combined, they tend to bring better outcomes. But, before we dive into the details, let us refresh our understanding of SEO and CRO.
What Does Search Engine Optimization or SEO Mean?
Search Engine Optimization is many strategies combined to enhance websites’ rank in the organic search engine results. A website that bags the top position on the search engine benefits from the increased chances of getting a quality lead or even potential customers.
What Does Conversion Rate Optimization or CRO Mean?
Conversion Rate Optimization (CRO) is the technique used to conduct uninterrupted testing of different website elements to get access to more leads, conversions, and prospects for the business. In simpler terms, CRO is used to successfully converting the traffic into customers or potential customers. This is done through different processes such as signing up, filling out a contact form, or even purchasing.
Why Do SEO And CRO Work So Well Together?
Optimizing a website for search engines is different from optimizing the website for enhancing conversion rates. However, the results generated by SEO strategies work perfectly with the results generated by CRO strategies. Why?
SEO strategies are designed to enhance the traffic flow in the website, but how to take advantage of that traffic? This is where CRO strategies swoop in and convert as many visitors into potential customers and quality leads. CRO is perfectly designed to enable businesses to make use of the enhanced traffic generated through SEO.
The primary objective of SEO is to charm visitors and drive them to the website, while the main aim of CRO is to encourage the visitors to take some action on the website. The main similarity between the two is that both SEO and CRO are data-driven strategies.
Strategies To Enhance Both Traffic And Conversion Rate By Combining SEO and CRO
- Enhancing The Loading Speed Of The Website: It is no news that websites that rank on the top of the search results showcase phenomenal loading speed. In addition, even Google notified that it considers the loading speed as a ranking factor. Websites or web pages that take longer to load are more likely to experience an increased bounce rate.
Nobody wants to open a site and has to wait for over five to ten seconds for the website to load. This leaves a wrong impression of the business on the visitors, reflecting on the CRO results. Numbers suggest that 47% of shoppers expect the page to load in two seconds or less. Therefore, enhancing the loading speed of a website can benefit bot SEO and CRO efforts.
- Better User Experience: The user experience of a website or web page can positively or negatively impact the visitor. A website with a better user experience benefits from the chances of the visitors revisiting the website, unlike websites with not-so-good user experience.
Good user experience also means enhanced dwell time and better chances of converting the traffic brought in by the SEO strategies. Further, websites with better user experience reduced bounced rate, and the CRO strategies are likely to work better with a good user experience.
- Take Advantage of Videos: Videos have surpassed infographics and blogs in the race of mediums used to communicate with the traffic. With more and more people getting access to cheap internet, HD videos have gained popularity over the past few years. Furthermore, 68.2% of the first page Youtube results are HD videos.
An explainer video is the perfect CRO tool as it enhances the conversion rates as these videos provide businesses with a better medium to explain their product or service. In addition, people on the internet tend to have a short attention span which is why videos are excellent for increasing dwell time and ranking on the top of the search results.
Conclusion
Leveraging both SEO and CRO strategies together can benefit a business in numerous ways when used effectively. As we have already the results of both the strategies, complement each other very well. This approach can ensure better ranking on the list search results and boost the conversion rates simultaneously. If you are interested to learn more about SEO or CRO, visit site here.
